How to Define Your Ultimate Business Vision

If you’re like most business owners, you know how easy it is to get consumed with the day to day activities in your business.  There are so many things fighting for our attention, but so little time to get everything done.  Unfortunately, this is where many business owners get stuck spending the majority of their time.

When we’re so busy caught up trying to get all these things done, it becomes easy to forget where all of this activity is supposed to be eventually leading us.  If it is not leading us somewhere specific, then why bother doing it in the first place?

How clear is your vision of what you want your company to become in the future?  If you haven’t thought of this in a while, now is a great time to dream and reflect on where you ultimately want to take your business.  What is your Ultimate Business Vision?

Clarity is Key

The clearer we can actually see something, the easier it is to achieve it.  What is easier for you to visualize; bunch of money, or a stack of crisp 100 dollar bills?

In my experience, the clearer and more detailed I can see something makes it that much easier to reach.  The good news is that since this is your vision, there is no right or wrong.  It only matters if it is true to what you really want and value.

Defining Your Ultimate Business Vision

The easiest way to define your ultimate business vision is to ask yourself a series of questions.  Here are a few to inspire your thinking.  Think 5+ years into the future.

  • How is your future company different than what you have now?
  • How big is your company? What is your distribution range?  Local, regional, national, global?
  • Do you have multiple offices? Where are they located?
  • What equipment, buildings, or factories do you have?
  • What products or services do you offer?
  • What is it that you do that is better, different, or unique from your competition?
  • What are you known for in your community?
  • What do your customers say about you?
  • What awards and recognition have you received?
  • What is your company culture like?
  • How would you describe your employees? What type of service do they give?
  • What do your employees say about working for you company?
  • How do your employees describe you?
  • What impact do you want to make on others around you?
  • What is your yearly sales volume?
  • What is your yearly Profit margin?
  • What is your monthly take home pay?

Align Your Activities with Your Ultimate Business Vision

Once we’ve taken the time to get clear on what we want our business to become in the future, it becomes so much easier to know if our daily activities are getting us closer or not to our Ultimate Business Vision.  If it truly is our Ultimate Business Vision, why would we spend time doing anything else?


Daryl Murrow

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