Working ON your Business Instead of IN your Business

There is a big difference between working ON your business and working IN your business.  Although this phrase may be overused, the importance of it should not be overlooked.  Without a doubt, understanding and applying this simple concept had a profound effect on me as a business owner that continues to serve me well today.

Working IN Your Business

Working IN your business refers to doing all of the daily work in your business.  Making sure the clients are taken care of, the phone calls and emails get answered, and the accounting is updated.  It’s the frantic pace of the daily hustle and bustle.

Working ON Your Business

Working ON your business refers to the development of your business.  It is the process that allows you to assess, view, and establish the future direction of your business.  Working ON your business is establishing the vision for what you want your business to become in the future, the goals and objectives you want to reach, and the action plan of the steps you will be taking to get there.  Working ON your business is where growth happens.  Since working ON your business can eventually free you from working IN your business, it should deserve the highest priority.

You Have to Make Time Available to Work ON Your Business

Most business owners I encounter tell me they are just too busy working IN their business to work ON their business.  “I just don’t have any time” is the usual response I hear.

Unfortunately, the only way to find the time to Work ON your business is by you making the time.  I started out small by working ON my business one hour per week, and added extra hours when I could.  Eventually it became a routine I enjoyed that produced positive results over time.

What difference would it make if you spent more time working ON your business?  If you don’t already, can you find one hour per week to work ON your business?  I suggest starting off small and making it a routine.  I encourage you to give it a try, and hopefully it will have the same profound effect on you as it did for me.

To your SUCCESS,

Daryl Murrow

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